{"id":9003,"date":"2023-01-30T21:13:20","date_gmt":"2023-01-30T21:13:20","guid":{"rendered":"https:\/\/seogruppen.se\/katalog\/net-promoter-score-nps\/"},"modified":"2023-01-30T21:13:20","modified_gmt":"2023-01-30T21:13:20","slug":"net-promoter-score-nps","status":"publish","type":"glossary","link":"https:\/\/seogruppen.se\/en\/katalog\/net-promoter-score-nps\/","title":{"rendered":"Net Promoter Score (NPS)"},"content":{"rendered":"

(
\n “You are about to delete the task. Are you sure?”
\n );
\n if (confirmDelete) {
\n this.props.deleteTask(this.props.id);
\n }
\n };<\/p>\n

render() {
\n const { id, title, description, isDone, isImportant } = this.props;
\n let className = “task”;
\n if (isDone) {
\n className += ” done”;
\n }
\n if (isImportant) {
\n className += ” important”;
\n }
\n return (<\/p>\n

\n
\n
\n {title}<\/span>\n <\/div>\n
{description}<\/div>\n
\n
\n
\n <\/button>
\n
\n
\n <\/button>\n <\/div>\n<\/p><\/div>\n

);
\n }
\n}<\/p>\n

export default Task;<\/p>\n

# Net Promoter Score (NPS): en introduktion<\/p>\n

Net Promoter Score (NPS) \u00e4r ett m\u00e5tt som anv\u00e4nds f\u00f6r att m\u00e4ta kundernas lojalitet och tillfredsst\u00e4llelse gentemot ett f\u00f6retag eller en produkt. Det \u00e4r ett verktyg som anv\u00e4nds f\u00f6r att f\u00f6rb\u00e4ttra kundupplevelsen och hj\u00e4lpa f\u00f6retag att f\u00f6rb\u00e4ttra sina produkter och tj\u00e4nster.<\/p>\n

NPS \u00e4r ett m\u00e5tt som m\u00e4ter kundernas ben\u00e4genhet att rekommendera ett f\u00f6retag eller en produkt till andra. Det \u00e4r ett enkelt s\u00e4tt f\u00f6r f\u00f6retag att f\u00e5 en \u00f6vergripande bild av hur kunderna k\u00e4nner till ett f\u00f6retag eller en produkt.<\/p>\n

## Hur fungerar NPS?<\/p>\n

Net Promoter Score (NPS) \u00e4r ett enkelt s\u00e4tt att m\u00e4ta kundernas lojalitet och tillfredsst\u00e4llelse. Det \u00e4r baserat p\u00e5 en enkel fr\u00e5ga: “Hur sannolikt \u00e4r det att du skulle rekommendera det h\u00e4r f\u00f6retaget\/produkten till en v\u00e4n eller kollega?”.<\/p>\n

Kunderna f\u00e5r d\u00e5 att v\u00e4lja mellan 11 olika svarsalternativ, fr\u00e5n 0 till 10. Dessa svar kategoriseras sedan som “promotorer” (9-10), “neutrala” (7-8) eller “kritiker” (0-6). Det \u00e4r dessa svar som anv\u00e4nds f\u00f6r att ber\u00e4kna NPS-po\u00e4ngen.<\/p>\n

## F\u00f6rdelar med NPS<\/p>\n

Net Promoter Score (NPS) \u00e4r ett mycket effektivt s\u00e4tt att m\u00e4ta kundernas lojalitet och tillfredsst\u00e4llelse. Det \u00e4r enkelt att anv\u00e4nda och ger f\u00f6retaget en \u00f6vergripande bild av hur kunderna k\u00e4nner till deras produkter och tj\u00e4nster.<\/p>\n

F\u00f6ljande \u00e4r n\u00e5gra av de viktigaste f\u00f6rdelarna med att anv\u00e4nda NPS:<\/p>\n

* Det \u00e4r ett enkelt s\u00e4tt att m\u00e4ta kundernas lojalitet och tillfredsst\u00e4llelse.
\n* Det ger ett \u00f6vergripande m\u00e5tt p\u00e5 kundlojalitet.
\n* Det \u00e4r ett snabbt och kostnadseffektivt s\u00e4tt att samla in kunddata.
\n* Det ger f\u00f6retaget en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r kundernas behov och \u00f6nskem\u00e5l.
\n* Det hj\u00e4lper f\u00f6retag att f\u00f6rb\u00e4ttra sina produkter och tj\u00e4nster.
\n* Det hj\u00e4lper f\u00f6retag att identifiera nya m\u00f6jligheter f\u00f6r att f\u00f6rb\u00e4ttra kundupplevelsen.<\/p>\n","protected":false},"excerpt":{"rendered":"

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